Published:
August 08, 2023
Category:
Development/ Technology
Client:
TBU
Eye Tracking Application
Why Eye Tracking?
N owadays, the need to attract attention is one of the prerequisite factors that determine the sales of any product. So how do we attract customers’ attention when each person has different preferences and needs?
Well, it isn’t easy to assess and analyze each customer’s needs to see what they like, but we can interpret their interest through their eyes. If they are staring or always looking back at something, this is the thing they are interested in. As a seller, please add more information about these products and related items, so customers will pay for you.
If they are staring or always looking back at something, this is the thing they are interested in
How it Works
F ocusing analysis on a subject’s eye movements is the main direction of our solution. What do they look at and how long do they look at it? Eye Tracking application can be util.
To capture eyes, we need a camera device that captures someone’s face within the desired range. Our solution is to determine the face, and eye position and calculate eye angles such as looking up, looking down or glancing left, glancing right, etc. From there, you can also calculate the distance and angle of the objects in your field of vision to determine which specific object you are focusing your attention on. Whether you look at the object for a long time or you often look back at this object shows that you care about it.
Well, it’s like the way someone always turns their head when seeing a beautiful person – attracted.
Process & Results
To develop this application, we are always faced with assuming a reasonable context so that it can be applied in reality to bring a natural and comfortable experience to customers, and at the same time also ensure that our solution can operate effectively.
The first context that comes to mind is online shopping, a booming trend these days. When you surf the web to make a purchase, you scroll up and down, glance left, glance right, etc. on your computer or phone. Even if you do not have any interactive behavior such as clicking or reacting, thanks to the eye-tracking application we still know which items you are interested in. Then, display more things related to the product so that customers can decide to close the order in a satisfactory way. It is completely natural and does not disturb your shopping experience. Our app is ready to bring you this experience!
The first context that comes to mind is online shopping, a booming trend these days. When you surf the web to make a purchase, you scroll up and down, glance left, glance right, etc. on your computer or phone. Even if you do not have any interactive behavior such as clicking or reacting, thanks to the eye-tracking application we still know which items you are interested in. Then, display more things related to the product so that customers can decide to close the order in a satisfactory way. It is completely natural and does not disturb your shopping experience.
